SAFEWAY LOGISTICS SOCIAL MEDIA POLICY, SEPTEMBER 2018
1. Do Not Misrepresent. You are responsible for what you say online. Always identify yourself with your real name and use your company name where appropriate. Do not suggest that you are speaking on behalf of Safeway Logistics or that your comments reflect practices, policies or opinions of Safeway Logistics. If the context of your comments could lead some readers to mistakenly believe that they are official Safeway Logistics statements, then clearly indicate that you are not speaking on behalf of Safeway Logistics or its subsidiaries. Do not involve Safeway Logistics or use Safeway Logistics names and marks in matters unrelated to Safeway Logistics business, including your activities as a local business or responses to your own local customers.
2. Show Respect for Others. Be respectful of Safeway Logistics, UniGroup and its subsidiaries, other agents, associates, and our customers. Do not make statements that are false, inflammatory, harmful, fraudulent, threatening, abusive, harassing, defamatory, libelous, vulgar, obscene, profane, hateful, racially, or ethnically inappropriate or otherwise objectionable. Remember that anything you write online may be viewed by anyone at any time. Do not make any statement that you wouldn’t want to end up on the front page of your local newspaper. Pause to proofread and consider the appropriateness of your comments before you publish them.
3. Protect Confidential Information. Some information and topics should not be the subject of internet postings. If you have any doubt whether information should be shared, err on the side of not sharing it. In particular:
a. You must hold all private or proprietary information about Safeway Logistics or its related companies in strict confidentiality. Do not disclose any business or personal information relating to Safeway Logistics, related companies, associates and customers, shipments, pricing, bidding, financials, business strategy, development or operations.
b. Federal law specifically prohibits carriers such as the van line agents from disclosing information about any shipment, including: the customers involved, the nature of the goods, their kind and quantity, the origin and destination.
c. Sharing any sort of pricing, bidding or competitive information online could also result in private or governmental investigations into potential antitrust violations.
5. Ask for Home Office Support. Social media is a valuable form of marketing that allows you to directly engage your market and increase your online presence. Safeway Logistics Marketing Communications manages all social media and online communications about Safeway Logistics, and you are encouraged to also use social media to promote your services. Since the Internet is a public forum, remember that your online communications must respect the privacy of our customers and the confidentiality of Safeway Logistics information. If you have questions about social media, including how to respond to a particular online comment, please contact Safeway Logistics Marketing Communications team at firstname.lastname@example.org to discuss the best way to approach your situation.
Failure to comply with this policy can result in warnings or potential fines under current policy.